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FINDWHAT PLANS TO PURCHASE MIVA
Paid search provider FindWhat has announced plans to acquire Miva Corporation, a supplier of e-commerce software and services to small and medium-sized businesses.
YAHOO PRODUCT SEARCH - BETA
Yahoo! Product Search is a new beta search tool designed to help consumers find a comprehensive listing of products available on the Web.
OVERTURE TO UPGRADE ANALYTICS SOFTWARE
Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including Google.
YAHOO TO PURCHASE OVERTURE
An announcement has been made that Overture Services, Inc. has signed a definitive agreement under which Yahoo will acquire Overture.
LOOKSMART CHANGES PRICING STRUCTURE
Instead of an across the board .15 cents per click rate, now only the first 5000 clicks are at the .15 cents rate. Additional clicks above 5000 are currently priced between .23 and .75 cents each based on the category/industry of your web site.
GOOGLE ADSENSE
Google has expanded AdWords to now include distribution to a variety of smaller sites providing context advertising. This program allows any editor approved site to display context based AdWords.
FINDWHAT BUYS ESPOTTING
FindWhat.com announced plans to acquire Espotting Media, creating a paid listings company with 40,000 advertisers and operations in the United States and 10 European countries.
DEALTIME LOWERS MINIMUM BID
DealTime, supplier of results to shopping.com and others, has lowered its minimum bid in an effort to encourage more retailers to try its shopping search engine.
GOOGLE TO END CPM PREMIUM ADVERTISING
Google VP of Advertising Sales Tim Armstrong made it official: no new Premium Sponsorships will be accepted and existing sponsors will not be able to renew at the end of their terms.
LOOKSMART & INKTOMI RENEW AGREEMENT
Inktomi continues to provide Web results to LookSmart's proprietary and affiliate search sites, extending a multi-year agreement signed in 1999.
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